Ongoing supply chain issues and related disruption during the COVID-19 pandemic have elevated digital transformation to the status of a top priority throughout the maritime sector. That said, with so many voices clamouring to be heard, it is easy to be overwhelmed by the topic.

In an attempt to separate the wheat from the chaff and illuminate the issues that industry insiders truly care about, we spoke to a select panel of market leaders from key stakeholder groups including:

Dr. Ralf Belusa, Chief Digital Officer, Hapag-Lloyd

Ivana Blazevic, Vice President Marketing & Supply, Equinor

Peter Bjorkborg, Manager Sustainability & Transformation, Stena Bulk

Captain Andrew Smiley, Vice President-Shipping, Koch Supply & Trading

Ho Ghim Siew, Head of Group Strategy & Cargo Solutions, PSA International

Oyvind Stordal, Head of Data & Performance Management, Wilhelmsen

Written by TradeWinds Content Studio and sponsored by IHS Markit (now part of S&P Global), the resulting white paper captures the complexities of shipping's digital transition as stakeholders across the supply chain adapt to the new realities of a connected, data-driven world.

“Data & Digital Transformation: Insights from Shipping Leaders” offers fresh, candid perspectives about a variety of topics, such as:

  • Where the industry is at in its digital journey
  • Measuring and maximising ROI
  • The easiest and most difficult workflows to digitise
  • Data’s critical role in successful digital transformation initiatives

It also provides actionable advice about managing change and keeping pace with early adopters of cutting-edge tech.

Whether your digital transformation is well underway or just beginning, the insights presented in this paper will help you make better decisions while avoiding common pitfalls.