Bernhard Schulte Shipmanagement (BSM) plans to test a behavioural science data system for crews in a bid to reduce carbon emissions.
The German company is working with UK software start-up Signol in Germany to increase fuel efficiency in the managed fleet.
The pilot partnership is exploring how giving personalised performance feedback to masters and chief engineers can positively impact their behaviour in selecting the optimum speed for a vessel.
The ship-management company said its operational data analytics are combined with cutting-edge behavioural science in a dedicated app built by Signol, creating personalised targets and feedback for each crew member.
Big potential for improvement
"Whilst shipping is the most efficient means of global transport with the lowest carbon emissions, we at BSM believe that the potential for improvement in this field is still immense," said Nick Topham, managing director at BSM Germany.
"By introducing our crew to the direct impact of their actions, we hope that we can drive them to make measurable fuel and CO2 savings."
More than 60 masters and chief engineers on 28 ships are taking part in the pilot project that began on 25 August.
Over a period of six months, each will receive individualised targets via the Signol app which are calculated based on the crew’s recent performance.
Every week, the participating seafarers will obtain updates on personal milestones and achievements via the app and email.
A boost for morale
They can digitally review their voyages and the progress they have made on fuel efficiency and submit their personal feedback via the app.
The use of the Signol app also aims to boost seafarer morale and well-being on board due to ongoing communication and personal interaction.
"Our studies have shown that changing the master’s behaviour alone could result in over 5% lower fuel usage as well as in much higher job satisfaction by giving employees a sense of empowerment," said Signol co-founder and chief executive Dan White.
Topham added that achieving carbon neutrality requires structural and incremental change and can only be achieved if corporations act in unison.
The company said it is forming strategic partnerships globally to develop innovative solutions to shipping's emissions question.
