French boxship giant CMA CGM has become the first ocean carrier listed on online freight marketplace Freightos.
The owner said it has signed an "ambitious pilot agreement" whereby online bookings, guaranteed pricing and secured capacity on its China-US trade lanes are available on the platform, with further extension to additional lanes planned in the near future.
It added the deal "reinforces its position as a digital leader within the industry and takes yet another step towards its customer-centric strategy, offering importers and exporters of all sizes direct access to instant pricing, routing, and concrete sailing information in seconds, as well as guaranteed capacity."
CMA CGM rates can now be found free of charge on the Freightos website.
Mathieu Friedberg, senior vice president for the company's commercial agencies network, said: "We’ve been on a journey to provide our customers with innovative offerings to ensure them the best shipping experience. This partnership raises the bar for ourselves, and the industry, with this important step into the digital era, selling directly to shippers on Freightos.”
“This is a true win-win for the industry and a major step toward improving the customer experience,” said Zvi Schreiber, CEO and founder of Freightos.
“With CMA CGM selling on Freightos, smaller shippers now have direct access to a major carrier with competitive pricing. Additionally, shippers of all sizes will have access to guaranteed prices and capacity."
