Lego and shipping are no strangers, and this week the the Danish toy manufacturer has taken that association one step further.
Over the years, Lego has tackled AP Moller-Maersk Triple-E vessels and DFDS ships, and in 2008 the family behind the company even made their own break into shipowning with some product tankers.
TradeWinds has not escaped the lure of the plastic brick which has captured the imagination of children and adults alike for decades.
The London office wrestled with the construction of a Lego boxship several years back, which proudly adorns the shelves.
But now it has all gone a bit retro.
Part of Lego’s Ideas series has produced ship in a bottle from a design dreamed up by one of the company’s own fans, Jake Sadovich, who received 10,000 votes in two months from loyal followers for his creation.
Sadovich apparently came up with the idea after a few hiccups in building his own non-lego version.
Lego says ship in a bottle will officially “wash ashore” on 1 February priced at almost £70 ($99).
Each kit comes with 962 pieces and a handy 167-step, four-part guide.
The ship, Leviathan, features captain’s quarters, cannons, masts, a crow’s nest, a flag and printed sails. Builders get to construct a transparent bottle, with a wax-sealed cork along with a stand that has a built-in functioning compass.
One early reviewer expressed more delight with the bottle than the ship, but still gives it a four-star rating.
Get building!