The Ince name is to continue in shipping legal circles following its £27m ($34m) takeover by Gordon Dadds last December.
The merged company has been known as Ince Gordon Dadds, part of Gordon Dadds Group, but will now be just Ince after a strategic review of the legal businesses.
Most of the affiliated entities, including the international offices, will also be known as Ince.
The company said this includes offices in London, Cardiff, Hamburg, Cologne, Piraeus, Gibraltar, Dubai, Singapore, Hong Kong, Shanghai and Beijing.
The new corporate tag line is "In any case."
Ince Gordon Dadds’ London-based private client and family practice will now be known as Gordon Dadds.
This operation will move to a new office in west London next month.
Adrian Biles, managing partner of Ince and CEO of Gordon Dadds Group, said: “This is an exciting moment for our business.
"The group has had a stellar year, expanding both the services we can offer our clients, as well as our international footprint. This name change represents the culmination of everyone’s hard work over the last six months.”
Integration underway
He added: “With the behind-the-scenes integration of both firms well under way, establishing separate brands was the next logical step for Ince and Gordon Dadds.
"This acquisition strategy has been hugely successful for the group, growing revenues to over £100m in the coming year. With these identities in place, both are in an even stronger position to service their distinct markets with their specialist offerings.”
The takeover, which did not initially include its international affiliates, was immediately followed by Ince & Co being placed into administration in a what was described as a pre-packaged deal.
According to reports, Ince & Co’s administrators Quantuma said Ince & Co owed creditors £34m when it was sold to Gordon Dadds.
In April, Ince Gordon Dadds said that former Ince offices in Hong Kong, Singapore, Dubai, Greece and Germany would enter into the newly merged company before the end of the month.
Ince’s 24 equity partners have committed to the company for a period of 18 months. The law firm has seen a number of high-profile personnel jump ship since the acquisition was announced in October.
