Shipowners believe technology to address environmental issues and emissions will be the biggest driver of change over the next five years.
This is according to a survey conducted by international law firm Reed Smith, which revealed that blockchain is viewed as less signficant.
Four in 10 respondents picked the environment option as their top choice, with the same number also picking emissions technology.
Blockchain lagged behind on 20%.
By sector, 67% of shipowners said technology to address environmental issues will be the most significant driver, while 57% of those in professional services said big data analytics.
Half of charterers and financiers plumped for blockchain.
Reed Smith also asked industry participants to rate their preparedness for, and the urgency of, emissions regulations, big data and blockchain.
A total of 63% said complying with emissions regulations was a high priority for their business.
This rose to 88% among operators and 90% among owners.
Half of all respondents said they are "very prepared" and already taking action, while a further 31% said they were still considering their options.
Predictive analytics of big data was considered of medium priority for 47%.
Only 14% of respondents deemed blockchain a high priority.
“Companies are prioritising their responses to the upcoming 2020 sulphur cap deadline over other developments such as blockchain and big data, and while not surprising, those within the industry will need to keep a closer eye on developments around blockchain - particularly from new market entrants – if they want to keep their competitive edge”, said Nick Shaw, global head of shipping at Reed Smith.