Contemporary urban chic is seeping into the traditionally mainstream world of cruise shipping.

Carnival Cruise Line has unveiled plans to brew and sell four new flavours of craft beers onboard the 133,500-gt Carnival Horizon, which is due to be delivered from Fincantieri’s Marghera yard on 28 March.

Under the watchful eye of Colin Presby — who is the Cruise behemoth's expert brewmaster — the ship will sell the ales to its 3,960 passengers under the ParchedPig brand in its Guy's Pig & Anchor Bar-B-Que Smokehouse/Brewhouse bar-restaurant.

“We've created four fantastic brewed-onboard craft beers that not only showcase different tastes and brewing styles but also serve as the ideal accompaniment to the venue's delicious array of barbecue offerings," said Presby, who sports the beard obligatory for any self-respecting hipster.

The Carnival Horizon, which will start operations in Europe before moving to the Caribbean later in the year, is the second Carnival ship to brew its own craft ale.

The Carnival Vista was the first North American-based cruise ship to have an onboard brewery, marketed under another groan-inducing brand name, ThirstyFrog.

The ParchedPig range includes a smoked porter with “big bold flavours”, a farmhouse ale that is “fruity and complex”, a “well-balanced” toasted amber ale, and a west coast IPA “with a bright flavour and distinctive aroma”.