Passengers onboard two Holland America Line cruiseships will soon be able to watch bands belting out hits chosen by one of rock ‘n’ roll’s most influential magazines.
The Carnival Corp brand has partnered with Rolling Stone to create a new classic-rock club in December on the 2,650-berth Koningsdam (built 2016) and on the newbuilding sistership Nieuw Statendam, which will be delivered the same month.
The new venue will let cruisers “step into a unique experience” as five-piece live bands chronicle rock history by playing iconic hits inspired by the Rolling Stone’s top song lists, Holland America said.
The club will debut as part of a new Music Walk area on both vessels and will eventually be rolled out on other Holland America ships.
“Innovative and authentic music experiences are at the heart of all our entertainment offerings and is what distinguishes us in the industry," president Orlando Ashford said.
"Classic rock appeals to people across generations because the music is universal, and Rolling Stone Rock Room will bring another incredible live music venue to our ships.”
Rolling Stone and Holland America both share the vision of bringing the best music to cruisers, said Rolling Stone International chief executive Kuok Meng Ru Kuok.
“We’re looking forward to this unique brand experience and the first partnership of its kind for us, to bring the Rolling Stone brand to life in the ultimate live rock venue at sea,” he added.
In addition to the Rolling Stone Rock Room on the Nieuw Statendam and Koningsdam, Holland America’s Music Walk areas include the Lincoln Center Stage playing chamber music, Billboard Onboard, featuring two pianists, and BB King’s Blues Club.
