Adam Goldstein is moving up at Royal Caribbean Cruise Lines (RCL) with the long-serving executive poised to assume the role of vice chairman in May.

He has served as RCL's president and chief operating officer since 2014 and has been with the company for 30 years, the company said today.

Richard Fain, the company's chief executive, said: "He has exerted a positive influence across the company and provides exemplary leadership in our industry and in the communities we serve.

"As Adam transitions to his new role, I look forward to working with him to continue to build on these successes," he added.

Goldstein will continue to oversee RCL's global government relations and destination development efforts and will represent the company in industry associations.

"I look forward to focusing my efforts in a few key areas where I can help advance the cause of both RCL and the cruise industry," he said.

When asked, RCL spokesman Rob Zeiger gave no particular reason for Goldstein's promotion.

"It's just one of those things that takes place from time to time," he said.

He said RCL has yet to decide whether it will fill Goldstein's current executive post when he becomes vice chairman in May.

"We're going to take advantage of the time between now and May to study ourselves and come up with the best organisational plan," he said.

Royal Caribbean Cruises chief executive Richard Fain

Industry figure moving up

Goldstein began his career with the company in 1988, having served in numerous senior roles, including president and chief executive of the Royal Caribbean International brand.

He led the brand during the introduction of the Oasis- and Freedom-class ships and has been a "driver of the company's global expansion," the company said.

He currently serves as chairman of the Florida-Caribbean Cruise Association and previously served as chairman of Cruise Lines International Association from 2015 to 2016.

He was also chairman of the Travel Industry Association of America in 2001, now called US Travel.

Goldstein, together with his family, has been deeply involved in concussion awareness issues, RCL said.

He also serves on the Energy Security Leadership Council, the President's Advisory Council of Princeton University.

He is also actively involved with French business school INSEAD, where he received his MBA, as well as Harvard Law School, where he received his JD.

RCL, which has a total fleet of 49 ships, owns and operates Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises.

It is 50% joint venture owner of the German brand TUI Cruises and owns 49% of Spanish brand Pullmantur and 36% of Chinese brand SkySea Cruises.

The company has an additional 13 vessels on order as of 31 December 2017.