Royal Caribbean Cruises' shares jumped to their highest level in the company's history after an analyst at JP Morgan upgraded his rating for its shares.
The Miami company, which is the second largest cruiseship owner in the world, saw its shares rise to $116.36 today, their highest price ever on Google Finance data.
The stock lost some ground on the New York Stock Exchange but still closed with a 2.4% increase to $115.26.
Joseph Greff, who covers leisure stocks for the US bank, listed his rating on the shares to "overweight" from "neutral" after market checks showed positive momentum for Royal Caribbean.
He also hiked his earnings estimates and raised his price target to $130 from $110, according to various financial news websites.
That represents a potential 12.8% premium on today's closing price.
