New York shipbroker Poten & Partners is making a bigger play for eco-fuels business with a new desk.

The BGC Group subsidiary said it has launched an advisory group supporting global hydrogen, ammonia and methanol markets.

Poten has brought in Graham Hoar as the desk’s global head to deliver strategic planning, commercial and technical analysis, project finance, merger and acquisition, and dispute resolution services.

Based in London, Hoar led the global ammonia, syngas and fertilisers business as vice president at KBR Sustainable Technology Solutions.

Before that, he was in charge of Nexant’s global chemicals and fertiliser activities, as well as its western European and Middle East regions.

Hoar also has stints at ICI, DuPont and Terra Nitrogen on his CV.

He is joined by a global team of advisors, including new hires with substantial expertise in these sectors, the company said.

Poten chief executive Steven Garten said: “Hydrogen, ammonia and methanol will each have distinct roles in the energy mix along with other fuels including LNG and LPG.

“This business expansion will complement our portfolio of business intelligence, advisory and brokerage services and our experience in gas monetisation and transportation.”

Hoar said: “I am delighted to have joined the impressive global team at BGC and Poten and look forward to delivering insightful engagements that create value for our clients as they transition to no/low-carbon fuels and products.”

Integration with other desks

Poten specialises in crude and product tankers, LNG, LPG and ammonia broking

Over the past decade, it has completed more than 1,000 natural gas and LNG consulting assignments for clients in 64 countries.

John Abularrage, co-global head of brokerage at BGC, said Poten has a unique business that supports energy project development from concept and strategy through to financing, trading and transport.

“This expansion will allow its clients to seamlessly integrate with BGC’s existing energy, emissions and carbon brokerage desks,” he added.