Maersk Tankers’ vessel optimisation spin-off ZeroNorth has landed a big name from the wider Maersk group to drive its growth.

Maersk Broker Advisory Services (MBAS) managing director Jesper Bo Hansen is joining the Copenhagen company as chief revenue officer.

Hansen has more than 30 years of maritime experience gained across markets in Europe, Asia and the Americas at Torm and Heidmar, as well as a director role at Team Tankers International.

At MBAS, he set up a consultancy on climate affairs for shipping companies, investors, and lenders.

The brokerage advised the sector on capital investments, decarbonisation and corporate finance.

The new recruit said he is thrilled to be joining ZeroNorth at an important moment for the company’s “growth journey” and at a pivotal moment for shipping.

“Decarbonisation is a journey that is transforming shipping, but we are only at the starting line. It is exceptionally motivating to join an organisation that is enabling immediate action for owners and operators via the ZeroNorth platform,” he added.

ZeroNorth was formed with the aim of making tramp shipping more sustainable through digitalisation.

The platform increases fuel efficiency to reduce CO2 emissions.

Hansen has previously spearheaded a ground-breaking project addressing the evolving decarbonisation journey for the maritime industry together with consultancy McKinsey, and spoken at the COP26 climate meeting.

“This means that he is perfectly equipped to support the important role that ZeroNorth plays in the journey of shipping companies that are looking to reduce emissions, prepare their fleets for upcoming regulations and support a sustainable business,” ZeroNorth said.

Hansen has been tasked with expanding and leading the global revenue team to reach every corner of the globe.

Chief executive Soren Christian Meyer said: “I am incredibly excited that Jesper is joining the ZeroNorth team, further deepening our market-leading capabilities and expertise.

“His maritime and equity experience will play pivotal role in our growth strategy across new geographies and markets, and I know that he is passionate and ready to support our mission to leave the planet better than we found it.”

In January, ZeroNorth said it was acquiring US online bunker market platform ClearLynx in a move aimed at integrating data analytics across the ship routing, operating and fuelling sectors.

Adding ClearLynx will provide shipowners and operators with an integrated end-to-end solution for the cost and environmentally efficient optimisation of bunker fuel from initial enquiry through to supply, ZeroNorth said.