Chinese shipping staffers have found devilment in the detail of CoscoSC’s rebranding exercise.
The combination of Cosco and China Shipping to form one giant vehicle with over 800 ships is a significant and impressive undertaking.
With the Ts now crossed and the Is dotted on myriad merger documents, the union has captured the industry imagination for a different reason.
CoscoCS's new panda logo is flying around Chinese social media with shipping folk finding great amusement in the bear, complete with captain’s uniform.
Chinese news service ship.sh revealed the new livery, with the panda one of a number of logos for CoscoCS.
CoscoCS unveiled the logos today in Shanghai under the slogan of "Are you ready?"
